On the readings
Loading ...“Strategies for Tactical Media” by McKenzie Wark
Telesthesia is the movement of information faster than people by the means of phones, television, radio, internet, etc. Because it can move faster it can also organize the “movement of people and things.” Telesthesia is “perception at a distance”
Tactical Media is very similar. It combines the use of all different media. It is used as a term to define media that crosses several genres and is considered a moblizing force that not only questions every aspect of our media life but life in general. Tactical media supposedly reaches out to people who would otherwise be isolated and gives them a voice. It could link social movements to groups it could never reach before.
Wark believes that tactical media should be about challenging not only what the different mediums can be but can change how we think about the issues the new media presents. Wark does not hold out hope that this movement will last forever but instead looks forward to the next change.
“The Practice of Everyday Life” by Michel de Certeau
Michel believes that consumers are no longer interpreting media like they used to. Instead of simply absorbing the content they are reflecting and wanting to react. Michel is taking a look at the groups that media is intended for, how they consume it and why they interpret it like they do. He says that the common people consume culture that is “disseminated and imposed by the elites” but I believe he is trying to debunk that idea as the media is changing or at least explain how even the marginal or minority groups now have “elites” in whatever culture due to the enormous amount of information out there and the next to zero wait time to consume that media.
The Yes Men video:
Thank goodness I tried to watch the whole movie this morning because I didn’t understand the youtube video and didn’t understand why we were watching it. The guest seemed a bit off and said things that made the company sound terrible when it was supposed to sound good.
This is what I caught from the video: Dow accepting full responsibility of the Bhopal disastor. “Union Carbide plant leaked deadly gas.” They are giving $500 to the Indian victims which will cover 1 year of medical care but this is 20 years later. The site also has toxic waste and has not been cleaned up. It is used as a playground by children and they drink water from it. “It’s better late than never.” They will release the studies on the chemicals.
It is interesting considering the damage that was done to Dow by having a person fake represent them. What is worse is that the BBC legitimized him by letting him on air.
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