Hi Everone — please see my podcast on Crisis Communications 2.0 as well as my conclusion to this travelogue on Twitter below. I have i also included a few links this week to articles that were source materials for this podcast, as well as some that cover examples of crisis communications 2.0 that I would have liked to discuss but omitted for time constraints. Enjoy!
OK just kidding — my file is too big so I’m going to have to send it to Mushon again to add to my post — I will update this when he sends me the link.
Check out the links in the meantime!
ComcastCares — Frank Eliason starts a customer service revolution on Twitter
NYTimes reporter using Twitter to open dialogue in journalism (you will probably have to subscribe to Twitter if you haven’t already to view this page)
Domino’s Twitter fiasco — and other instances of crisis communications 2.0
Amazon gay and lesbian titles meltdown leads to AmazonFail on Twitter
Motrin Moms go ballistic on Twitter



Right now I definitely would refute the assertion depicted in this graphic. I find the concept of Twitter pretty infuriating, but I’m going to try to attenuate my feelings for this sharing tool through this travelogue. I know that I am going to have to use it in my career, as many PR/marketing companies are now including Twitter in all of their business proposals as a key platform to target. Frankly, my experience with Twitter thus far has been poor, and right now my opinion is that it is another silly tool that enables people to further the illusion of connectivity through increased mediation. However, if it’s taking the PR world by storm, and more and more
That’s the big question that came out of Travelogue #3. If I knew the definitive answer to it, I’d probably be very rich. Because really, no one knows the answer to this question; but we can pontificate at length on how new media can be harnessed to aid the flailing industry.
One of the most important aspects of the whole TBNYU fiasco coverage was that we were able to connect with students all over campus and collect their ideas and questions almost immediately. With our embedded reporter, Charlie Eisenhood, live-blogging from the inside, students and other interested parties could ask him questions, which he could then directly answer within 5 minutes. The wall between journalist and audience had been broken down. The story was everyone’s.